How will the change in smartphone usage affect mobile development

Why users accept Smart phones: Before a decade, we hardly heard of smart phone; particularly in developing countries like India, China, Indonesia etc. Within a very less span of time, smart phones have shown their potential in the industry. Now almost every day there is something happening in the smart phone industry. There are some new and advanced devices getting launched, some new operating systems are introduced or some updates are being spread in the industry every day. The industry is changing so rapidly that no one can even imagine how it will look like after a decade!! Moreover the smart phone users love the way they are projected into the technology and hence this is creating a huge buzz in the industry. The question comes whether it is a good sign or not? How it will impact the industry especially over the mobile developers? Let us find it out.

Myths and misconceptions among mobile developer community

Mobile web access is rising at a fast pace; according to latest findings, the revenue generated from mobile apps may exceed $70 billion by 2017. Such potential has prompted companies to give more emphasis towards the development of mobile apps. With this urgency, many software and tools have come to the rescue of the developers. However, since the experience that these developers have is limited, many myths as well as misconceptions have crept up in the development community. Here’s taking a look at some of the myths and misconceptions that are prevalent and should be debunked immediately.

What to take care of while choosing a mobile development company?

It is high time that all businesses tap into the wonderful potential displayed by the mobile application genre. For that a good mobile development company is needed so that the application developed has great impact on the image of your company and business. An experienced company will make sure that the resultant apps are attractive, eye-catching, engaging as well as memorable. However, this very selection is extremely crucial as the wrong decision will hamper your business in unimaginable ways. So, a few things have to be kept in mind while selecting a mobile development company for your business.

Cross platform application development- One of the most important considerations while launching mobile apps is the launching platform- it is very hard to choose only one. So if you have the option then there is no need to opt for a single one. Developers thus should be able to create applications that are cross platform; all consumers will be able to use a single app on various kinds of mobile devices as well as operating systems. Your business will be able to attract customers from each of the stores or marketplaces.

Looking at a portfolio of apps- It is best to have a good look at some of their work as that will give you a clear idea of their quality of work. Another thing to notice is the number of downloads; most of the applications should at least have a minimum of 50 downloads. This will ensure that the work done by the company is not just spam.

Reliability along with experience- Experience is one thing that has no substitutes. The best company to choose is one which has lots of experience along with a solid list of satisfied clients. The company can be asked for this list. If you have queries then it is best to ask lots of questions to satiate your curiosity. Just ensure the competency level of the company so that the app created suits your needs perfectly. There should be a look of sophistication to it which can be achieved by experienced professionals only.

Researching the marketplace- To find out the best professionals, the most frequently adopted method is to carry on lots of research. Chalk a list of questions and see if the companies can match up to your criteria or not. To make a short list you can look for recommendations from sources within your network. After making a short list you will be able to clarify the questions.

Budget- This is a very important factor to consider as you will get what you will pay for. Quotes from various companies should be taken so that you can decide which is most suited according to the stipulated budget. However, care must be taken here so that the quality is not compromised for the price.

Optimization- When a company sets out to develop something they have to understand the needs of the business well. Thus the creator should optimally know how this need can be communicated well to the customers of the business. It is an added benefit if the developing company can optimize the product so that all finer points can be highlighted and the business can be promoted well.

Communication- It is an essential part of any business dealing. A thoroughly professional company ensures that the client is always kept updated about the work done as well as the remaining work. This helps in gaining the customer’s confidence. The mobile development team thus should inform you frequently about their processing.

All the research and considerations to be taken may seem to be nothing but hassles. But it will eventually pay in the long run if you can make sure that the investment is a good one. So it is best to choose the company which gives total dedication to the project at hand.

You can hire developer from top mobile app development companies in India who can guide you in detail about the benefits of developing mobile apps for your company.

We provide mobile app development services. If you would like to hire mobile app programmers from our team, please get in touch with us at Mindfire Solutions.

Choosing the Right Mobile Development Company - Few Measures

There are a lot of companies in the market that regularly come up with mobile apps on a regular basis. All of these companies will very naturally claim to be the best in the business. While on one hand, this may provide a lot of options to choose from, on the other, this may leave a you confused and you may end up choosing one that is either too much expensive for you or falls short of your requirements. However, when it comes to choosing one from amongst them, it is imperative to follow a certain process to make sure that the investment is justified and you have got exactly what is required, and that also at a reasonable price at the end of the day. Let us discuss the procedure of choosing the right mobile development company.

The first and foremost thing that you need to look into is the development fee that the business will charge. In fact, cost is the basic parameter to eliminate businesses and narrow down the search. However, this does not imply that the business organizations, which will charge lesser price, will do a better job. The bottom line is that it is important to opt for a company that charges reasonable fees and get the job done by experienced developers.

It is important to ask for references from them. A handful of references will help in consulting with the past and present customers of the development house, to get an idea about the service they provide. It also provides an idea regarding the competence of the developers of the business organization in question.

The next thing that is required to be looked into is the venue where the company carries out its developmental work. There are a number of businesses that use overseas developers for reduction of development cost. This at times is associated with a substantial amount of risk as these foreign developers often run way behind the schedule. To add to the woes, there are communication issues due to time difference, language problem, and other reasons. Quality also at times takes a back seat in case developments are outsourced.

Find out the platforms that the company has specialized. There are few businesses, which are better while dealing with iPhones. Some others are more competent with Android.

Opt for the ones that help in deployment of apps. A company might be outstanding in developing the best app, but it will be of no use to you if you do not have access to it. Hence, looking for a developing company that helps in deployment of app is most crucial.

Bank on experience. Do not put your money on newcomers, especially when dealing with a huge project involving a huge amount. It is crucial to opt for a development house that has a substantial amount of experience in similar kind of projects. Access their portfolio to have an idea about the extent of experience they have, when it comes to development of similar kinds of apps.

Opt for a company you can build a sound relationship with. Development of mobile app is not a once-in-a-lifetime activity. Apps generally undergo multiple evolutions, evaluations, as well as cycles that constantly depend upon the feedback of clients. Hence, opt for developing companies that will be easily accessible and will stick with you all along the product life cycle and will not become inaccessible, once they are through with the development and hosting of the app.

Do not get lured too much by price. It is best not to opt for the ones who provide you cheap services. On the other hand, it’s not that those who that charge exorbitant fees need to be summarily avoided. It should be the quality of service and experience that should be the determining factors.

If you are not too much confident about your own judgment prowess, it is safer to consult a specialist, who will be able to guide through the entire process of selecting the right mobile developing company.

You can hire developer from top mobile app development India companies who can guide you in detail about the benefits of both approaches.

We provide app development services. If you would like to hire top mobile app developers from our team, please get in touch with us at Mindfire Solutions.

Building Highly Addictive & Viral Mobile Apps

Thanks to the huge popularity which is growing with every passing day, the future of mobile apps market looks extremely bright, especially when it comes to making a considerable revenue earning. However, this also gives rise to the necessity of expanding different strategies of digital marketing. Naturally, a sizeable amount of time along with effort are been nowadays spent, with the view to develop various types of mobile apps that are worth downloading.

The designs need to be exceptional

The apps need to be designed from “inside out”. That means, the designs need to be such that they will embrace all the potentials along with the limitations. The concept of designing or developing mobile apps is absolutely different from designing and developing apps meant for traditional desktop computers or laptops.

The design needs to be drawn on real life

The applications need to be designed in an intuitive way so that they fit in the real life requirements. However, when it comes to fulfilling the requirements, the best mobile apps not only fulfil the physical requirements of the modern day to day life but also satisfy the psychological needs as well, so that the customers get a psychologically gratifying experience.

The designs need to be created at first by clearly defining the concept that they are going to focus on, and then follow it up by coding or making the illustration. The key to success in creating addictive as well as compelling apps is the context that is created. The concept of the context must be drawn from the comparable objects of real life along with the day to day interactions of various kinds. The idea is to engage as many things as possible that are familiar to the users or audience.

Keep things simple and straight

It is imperative to keep things as simple and straight as possible while designing. According to the experts, this will help to avoid designing something that is not needed at all. Great apps are those which stay focused on things or ideas that are absolute necessary.

Focus on one thing to excel

Addictive and viral apps are those which are single-purpose in nature and come up with certain functional features that help the users in their daily activities without any complications whatsoever. There are a number of funny as well as quirky apps available in the market but the credit lies in creating an app that would solve the common daily problems. That's what makes an app addictive as well as viral! Hence, the key to success is thinking about the idea behind designing the app instead of the app itself.

Offer incentives to the users

The apps need to provide some kind of value added service to the users. That means in order to go viral, they need to go beyond being mere mobile websites. They need to offer better as well as quicker services, in such a way that users can get whatever information they need at their finger tips right when they need. It is this which makes an app popular. It should help people to interact with the others, provide notifications about users' actions and so on. Rewarding users for their actions or behaviours proves to be highly addictive. Popularizing those rewards to the social media can help an app to go viral.

Being Unconventional

This is another way of making an app addictive. Thinking differently, making an app that is quite different from the others are the best ways to make an app highly popular so much so that it goes viral.

There are a number of other ways in which an app can be made popular. The entire thing depends upon the designer, the developer and their imaginations or innovations. They can incorporate newer as well as unique ways to make an app adorable. The bottom line is that the app in question needs to have unparalleled quality, visibility, usability along with stability that make all the difference.

You can hire mobile app programmers with solid experience in app development who can help you build engaging mobile apps within allocated budgets and time schedules.

We are one of the top mobile app development companies in India. If you would like to know more about the expertise of our expert mobile app developers, please get in touch with us at Mindfire Solutions.

Does Your Business need a Mobile App?

A number of recent reports have highlighted how mobile apps will reshape the future of businesses in the upcoming years. The steady increase in the sale of smartphones, tablets and other mobile devices also indicate the necessity of mobile applications for enterprises. However, a business has to consider many factors before developing a mobile application. Also, it has option to consider several alternatives including mobile websites. Therefore, it has become essential for each enterprise to decide if it is time to invest in mobile app development.

5 Reasons Why Each Business Requires a Mobile App

1) Reach and Engage Most Relevant Customers

You may be finding it a daunting challenge to promote your products or services by targeting the most relevant audience. The mobile apps make it easier for you to reach the most relevant customer in real time. At the same time, the application will also enable you to keep the customers engaged by accessing their location and detailed profile information. Along with promoting your business, you can further encourage the app users to purchase your products by offering coupons, interactive deals and similar incentives. With most users downloading business applications, it becomes easier for you to attract and engage the most relevant customers and prospects.

2) Serve Mobile Ads
Many reports have highlighted how mobile ads are more effective that other conventional and digital advertising techniques. Often businesses have to incur additional expenses to server mobile ads through publishers and marketing companies. The enterprise mobile app will make it easier for you to serve mobile ads by targeting the most relevant users, while avoiding additional expenses. Along with giving coupons and discounts, you can also easily send location-based push notifications. The innovative advertising methods will further keep your customers interested and engaged.

3) Add Value to Your Customer Service
Often the quality of customer service and support helps a business to retain customers. The business mobile app will make it easier for you to deliver prompt customer service, while adding value to your existing customer care services. Many customers, nowadays, gather information about a product or service directly using their smartphones and tablets. Similarly, many people even buy goods using their mobile devices to save both time and effort. So you can always build a base of happy customers by providing smart and quick customer service through the application.

4) Allow Customers to Shop on the Go
Each customer wants to buy the best product at his own pace and convenience. Along with gather information about a specific product or service, many people, nowadays, prefer shopping through mobile apps. So you can always use your enterprise application as a mobile store that enables users to browse through the products and shop on the go. Many reports have highlighted the growing popularity of mobile shopping options among customers residing in different regions. So you can beat competition through the application by providing smart and flexible shopping options to customers.

5) Avoid Losing Customers
Despite the growing popularity of digital and mobile shopping, many people still prefer shopping at local stores. As the customers will not gather address and contact numbers by visiting your business website, it is important to allow them to access the information in an instant. The application enables you to let customers access your contact information without initiating a web search. Further, the app can use the GPS tracking feature of their mobile devices, and enable customers to find your business without any hassle. The combination of mobile advertisement and option to target all types of customers will help you in building a base of regular customers.

Each business can further choose from a number of mobile application development options. In addition to developing the enterprise app by deploying its in-house team of developers, it can also consider hiring a freelance mobile app developer or outsourcing the project. Many enterprises prefer outsourcing the project to a reliable company to develop, launch and promote their mobile applications without investing any extra time and effort.

You can hire certified mobile app developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to know more about the expertise of our expert mobile app developers, please get in touch with us at Mindfire Solutions.

What impacts Mobile App download numbers?

According to a statement released by research firm Gartner recently, “Mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012. Total revenue in 2013 will reach USD 26 billion, up from USD 18 billion in 2012.” The statement also predicted a steady growth in the upcoming years, while adding that free mobile apps constituted for 91% of the total application downloads this year. These constantly increasing number of downloads further encourage many enterprises to invest in mobile application development.

But with more and more companies venturing into mobile app business, the field has become highly competitive. Each enterprise, nowadays, has to implement a comprehensive mobile application development and promotion strategy to make its apps popular within a very short span of time. At the same time, the strategy also needs to identify the key technologies and market forces that affect the number of mobile app downloads.

Important Factors Affecting Mobile App Download

Performance and Speed of the App
Many reports have highlighted how the mobile app loading time can have a huge impact on the user experience as well as number of downloads. Often users avoid applications that take more time to load, or require them to take a higher number of actions. So the performance, efficiency and speed of the mobile application must be optimized, while making it more focuses to keep the users impressed and engaged.

Options to Get User Feedback
People love to use mobile apps that are more interactive. Most users also appreciate the feedback mechanism provided by applications. At the same time, many mobile users also look for constant consumer-centric improvements in the app. The right feedback mechanism will help you in gathering the user feedback and comments, and implement these suggestions to deliver improved user experience. Further, you must convey information about the updated version of the mobile application to users, and encourage them to download it to avail a set of fresh and innovative features.

Make the App Easy-to-Customize
Each user wants to customize the mobile application according to his personal preference. So you can easily make the application popular by incorporating features that enables users to personalize it by adjusting settings. It is also a good idea to allow users to change the color, font size, font type and privacy settings to add more value to the app, while delivering more personalized user experience.

Use Dedicated App Marketing Channels
Most mobile application stores allow application developers and resellers to promote their apps by availing customized advertisement options. However, you have to choose the marketing channel according to your mobile application. For instance, the iOS apps can be promoted through Apple’s iAD, whereas the Android apps will be promoted through Google’s AdMob. As these dedicated mobile application marketing channels are effective in reaching out to a large base of mobile users, you can use these advertisement options to get more mobile app downloads immediately after its launch.

Make the Application More Searchable
Many users gather information about mobile apps using online search engines. So the landing page of the application must be optimized to appear at the top of major search engine results pages. Similarly, the title, descriptions and feature list of the application also need to be optimized by using the most relevant keyword and phrases. You can always make your app more searchable to increase the number of downloads without relying on the app stores.

Create App Profiles
You can always optimize the exposure of a specific mobile application by creating profiles on directories, review sites and similar online platforms. It is also a good idea to submit the app to popular app reviewers, and request them to post app reviews. The app reviews will further help you in determining the flaws that affect user experience negatively. You can even use the data to increase app downloads by launching its updated version.

Track the App Constantly
The app promotion strategy must be modified and updated regularly to optimize the campaign. You must keep track of the app consistently using a set of tools and services. The constant tracking will make it easier for you to gather key information about the app including the audience, their age group and usage pattern. You can even consider using mobile app analytics to gather detailed information about the performance of your mobile app, along with identifying its flaws and weaknesses.

The number of mobile app downloads is also impacted by the current and upcoming trends in technology and user demand. At the same time, an enterprise also needs to update its app at regular intervals to increase the number of downloads.

You can hire mobile app programmers from top app development firms who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to discuss with an expert mobile app developer from our team, please get in touch with us at Mindfire Solutions.

Why Are Mobile App Developers Avoiding Windows Phone 8

Many experts considers Windows Phone 8 as a solid mobile operating system that possesses all the features, functionalities and qualities required to compete with the popular mobile platforms launched by Apple and Google. But many reports have highlighted how the popularity of the Microsoft mobile operating system is being affected due to lack of adequate apps. There are also a number of reasons because of why mobile application developers are avoiding the new mobile platform. It is time for Microsoft to identify these reasons to encourage more developers to build mobile apps by targeting Windows Phone 8.

5 Reasons Why Mobile Application Developers Avoid Windows Phone 8

1. Popularity and Market Share of the Mobile Operating System
Each enterprise wants to get the maximum ROI by launching apps by targeting the right mobile platform. Mobile application always developers choose a mobile platform according to its recent popularity and market share. Despite a steady increase in the Nokia Lumia line of smartphones, the market share of Windows Phone 8 has increased by less than 2%. So the Microsoft mobile operating system will take some time to challenge popular mobile platforms like IOS and Android. The lower market share also discourages developers to build apps by targeting Windows Phone 8.

2. Lack of Powerful Development Tools
Most developers use customized tools and frameworks to rapidly build robust applications. The popularity of Android and IOS has encouraged many third-party companies to launch and update mobile application development tools. But the Windows Phone 8 developers have options to choose from a limited number of development tools. Microsoft has launched Visual Studio 2013 with a set of smart features and tools to help developers. So the developers now have options to use features like performance diagnostics and power usage monitoring to build apps rapidly. However, the developers still look for more innovative tools and frameworks.

3. Flaws in OS Design
Many reports have also highlighted a number of flaws in the design of Windows Phone 8. For instance, the mobile version of Internet Explorer lacks a forward navigation button. Further, the user does not have any option to set Google as his default search engine. The inefficient GPS navigation option provided by the operating system also makes it complicated and time-consuming for the users to find a place. The mobile OS also does not send effective notification about mails and other message. As most apps use the inbuilt features of the smartphone to optimize user experience, the minor flaws often discourage them to develop apps for Windows Phone 8.

4. Additional Security Considerations
Most mobile applications use third-party apps and interfaces to deliver improved user experience. Similar to other mobile operating systems, Windows Phone 8 also comes with large collection of security controls. But the programmers have to exercise additional care and caution to ensure that the third-party apps remain fully secure and inaccessible. There are always chances that the third-party apps will be exposed to higher risk due to minor mistakes and lapses. As the Microsoft mobile platform is comparatively new, developers do not have option to access a large collection of documentation and resources. So they have to put some additional time and effort to ensure the security of the third-party applications.

5. No Support for Widely Used Technologies
A constant increase is noted in the enterprises launching several versions of the same app by targeting different mobile platforms. Most developers explore options to develop the apps rapidly by using some of the most popular and widely used technologies. They can develop apps for Windows Phone 8 by using either native languages like WinRT or C++, or managed languages like C#. But currently developers do not have any option to develop mobile apps for this platform by using widely used technologies like JavaScript and HTML5. So developer must learn how to build feature-rich applications for Windows Phone 8 using platform APIs. They also need to access the large developer documentation to understand and use the APIs correctly.

Despite many app developers avoiding Windows Phone 8, nobody can deny the fact that the mobile operating system is still capable of challenging iOS and Android. There are also chances that developers will start developing apps for this platform after a substantial increase in its share in the smartphone market.

You can hire programmers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile application development services. If you would like to speak to one of our expert iPhone app developers, please reach out to us at Mindfire Solutions.

What Analytics Can Do for Your Mobile App?

Enterprises often explore innovative ways to keep its consumers engaged. With more and more companies investing in mobile application development, the apps can, nowadays, be used as a medium to evaluate and deliver user experience. Similar to websites, the performance and usage of the mobile apps also needs to be constantly monitored to deliver the experience expected by consumer. Each business also has option to track the performance of its business app using several mobile app analytic tools.

Along with free tools like Google’s Mobile App Analytics, and paid tools like Adobe Analytics Suite, an enterprise also has option to opt for specially designed analytic tools like Playtomic, Localytics and Flurry. However, it is also important for a company to evaluate the pros and cons of different analytic tools, and choose the one that complements its application’s requirements and usage. If you are planning to monitor, measure and evaluate the performance of your mobile application using these analytic tools, it is time to understand how the tools can contribute towards making your business application popular.

What Analytics Can Do for Your Mobile App?

Check the Actual Usage of Your Mobile App
Most enterprises evaluate the popularity of their apps based on number of downloads. But it is also important to a business to understand if the apps are actually being used by customers. The analytic tools will help you in understanding if the app is actually being used, along with the nature of the usage and the number of customers uninstalling it. As the usage of the app is essential for retaining customers, you can use the analytic data to engage users, and convince them to download the updated version of the application.

Optimize the Mobile App Marketing Strategy
Each enterprise chooses the feature and functionality of the app according to the latest trends in user demand. But there are always chances that some of the features need improvement to deliver better user experience. The mobile app analytics will help you in identifying the features that must be improved to make your app more popular. Further, the information will help you promoting your application properly by identifying the bottlenecks that prevent a user from downloading it. You can even modify your mobile app marketing strategy, and eliminate the ineffective promotional techniques.

Identify the Features that Keep the Users Engaged
An enterprise also needs to learn what feature or aspects of its app are having a huge impact on users. By identifying the strengths and weaknesses of its app, a business can easily explore options to deliver improved user experience. Along with the features that need improvement, the mobile application analytics will further help you in identifying the features or aspects of the app that get more response from users. The understanding of the strengths and weaknesses of your app will help you in releasing its updated version.

Keep Track of Your Competitors
Some mobile app analytic tools are designed with specific features to offer market data. However, an enterprise has to incur some additional expenses to avail these analytics providers. The market data provided by the analytics tool will make it simpler for the user to understand performance of similar applications in the app store in terms of number of downloads and price. An enterprise can further evaluate the market data to identify the strengths and weaknesses of competitors’ marketing strategies. It can even consider offering discounts to make the app more popular by beating competition.

Calculate Return on Your Investment
Each business has to invest some amount of time, effort and fund to build and promote a mobile application. So each enterprise needs to track the ROI, along with exploring options to get higher returns. The mobile app analytic tools help users in taking informed decisions based on a wider view of the mobile application’s performance. In addition to measuring the performance of your mobile app, the analytic data can also be used to manage the application efficiently. The timely availability of the detailed and significant information will further help you in implementing the right strategy to get higher ROI.

The mobile app analytic tools are also effective in tracking and evaluating the performance of your application across different mobile platforms. So it becomes easier to build a popular brand by delivering consistent user experience across multiple mobile operating systems.

You can hire mobile app programmers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to speak to one of our expert mobile app developers, please reach out to us at Mindfire Solutions.

How Much Does a Mobile App Cost? It Depends on What You Need

Mobile applications have been growing increasingly popular and these are being used for numerous purposes today. Be it with respect to business, fun or entertainment, businesses are increasingly realizing the need to develop the mobile apps and use them essentially for marketing or promotional purposes. However, while developing a mobile app is a necessity, the cost involved in designing the same is a major point of concern. Now, the cost of developing an app is dependent on a lot of factors that most importantly include the individual choices and necessities. So, the cost that you will have to incur will be determined by the kind of application you are looking for. Here is a detailed overview:

The Type

The type of the app is the predominant factor determining the development cost. Now, those with the simple and basic functionalities are less expensive while the complex ones are costlier. If you feel that your business needs one of those dynamic applications, you must have a higher budget range. The gaming based apps, incorporating 3D effects and so on, are naturally the most expensive of all.

The Design

The designing as well as the coding of apps require quite a lot of efforts to be put into the same. Now, web and graphic designers work on the design once the programming along with the functionality part is done. The overall design, which often determines the success or failure of the app, includes splash screens, tab icons and several other assets that automatically involve considerable costs.

Functionalities of the App

The kind of functionalities that the application will include, the category under which it will come and many other factors are taken into consideration. As such, the desired set of functionalities that you want your app to include will determine the price of the same to a significant extent.

The Engagement of a Developer

A qualified or skilled developer is must when it comes to developing a mobile application. Hiring a developer involves costs that the company has to bear. Again, the cost varies depending upon whether an in-house developer or someone on an hourly basis is hired.

Allowing the App to Go Live

After the app is built in the xCode, the developer can help get the same in the store. Now, if the store is iTunes for example, an iTunesConnect account needs to be set up and all the necessary information needs to provided. These are technical tasks that not only need to be handled by the experts but also require a great deal of financial resources.

With the application ready in the store, all the analytics can be monitored on the back side by means of the iTune Connect. Entrepreneurs try out several ways of deriving revenue from the applications such as that of advertising inside the app and so on. The PPC or SEO campaigns can be facilitated as well and this would involve costs in the initial stages to lead to the desired revenues in the long run.

Submitting the Applications

Submission of the applications is yet another essential factor determining the cost of developing an app. The popular application stores have to be targeted to get the highest- possible revenues from the applications. If professionals are being hired for submitting the applications, the cost will definitely go up to a certain extent.

With the above-mentioned factors playing crucial roles in determining the prices of the applications, it is always wise to devise a budget well beforehand. However, with the mobile applications turning out to be a dire necessity, it is obvious for entrepreneurs to be ready to spend some extra bucks to get much more in return.

You can hire mobile app programmers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to speak to one of our expert mobile app developers, please reach out to us at Mindfire Solutions.

Businesses Start Playing Nice with Enterprise Apps -Here is Why!

The wide ranges of Smartphones, tablets and various other devices have indeed changed the lives of the people to a great extent. It is but obvious for the businesses too, to opt for the different enterprise applications that actually help in a better accomplishment of the business goals and objectives. Researchers, enterprise owners and other tech publishers categorize the different kinds of apps depending upon their desired use and functionality.

Various Categories of Enterprise Apps

• To begin with, there are apps that are meant to enhance the overall productivity of the business enterprises. These applications pave the way for a smarter work environment in general.
• The business social networking apps, on the other hand, help in staying connected with everyone working within a particular organization.
• The Calendar or To-Do applications allow for an easy plus proper organization of projects.
• The applications meant for facilitating better communication help in a hassle-free connectivity while those that are for job hunting, allow people find their next big opening.
• There are applications based on finance, scanning as well as security too and these apps help in the better accomplishment of the official paper works. The security apps, on the other hand, perform the essential task of keeping the outsiders out of the business.

Tracing the Rise and Preference for Enterprise Apps

After having considered the varying categories of enterprise apps, let us look into the rise of the enterprise applications in the last few years. The list of the top ten apps was led by Email, Calendar, Contacts app and this was undoubtedly because email is certainly one of the most important mobile corporate applications. This was followed by the mobile- optimized corporate intranet access, something that the employees in any organization would make the most use of, irrespective of whether they are mobilized or not. The field service- based location applications, on the contrary, were not much prevalent mainly because it is considered to be an area of internal business operations.

While arranging the internal facing mobile applications built during the last year, 2012, business intelligence was found topping the list. Enterprise Resource Planning, also popularly referred to as ERP, was given special attention. ERP is basically the process of integrating the internal and the external management to facilitate a better flow of information.

After this, comes the top external facing mobile apps. While the applications facilitating the business- consumer relation appear to be the most important one, the second in line is social networking, which is quite closely related to the B2C applications. The rest of the apps in the list include mobile- optimized internet access to customer accounts, business to business, custom real time marketing tools, location based services, video streaming, mobile optimized internet shopping purchases, mobile optimized internet shopping research as well as real time consumer business intelligence.

The fact that the real time consumer business intelligence comes at the last is mainly because the mobile consumers first need to be aware of the B2C applications that affect the operations of the marketplace. It is after this that they can analyze and derive benefits out of the real time consumer business intelligence.

Enterprise mobility is gradually turning out to be a major point of concern these days, urging businesses to try out and implement the different enterprise applications. As such, the use of the same is being increasingly recognized as well as preferred by the enterprise mindsets. Consequently, there is a high possibility that in the coming years, businesses will focus more on using the existing apps while also developing newer ones for smoother and more effective operations. The higher the enterprise mobility, the better will be the productivity of the organization and hence, profits will soar in the long run.

You can hire mobile app developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to speak to one of our expert mobile app developers, please reach out to us at Mindfire Solutions.

5 Things to Keep in Mind While Designing a Mobile App

With the population across the globe getting increasingly mobile savvy, organizations are rapidly realizing the fact that developing a mobile app is more of a necessity than a luxury. However, a large gap exists between wishing to have an app and designing or building one. Even brands or companies having a powerful online presence find it a challenging task to optimize their mobile applications.

It is to be understood that an ideal app is a delicate blend between prudent engineering and skillful design, offering a great user-experience that ultimately leads to widespread adoption. Taking care of the beauty aspect is one of the crucial elements to consider while building a mobile application. Let us discuss 5 important things that a designer should consider while designing an app.

• User Interface: It should be remembered that people prefer intuitive, simple as well as beautiful interfaces. A great idea backed by a poor design is sure to make a negative impact among the target audience. To come up with great designs, companies should hire the best UI/UX designers. It is also advisable to download some effective apps from the AppStore. By studying these, one can get well-versed with the best tactics and become capable of providing significant guidance to the developer. Moreover, it should be taken into account that mobile apps have tailor-made UI conventions. Going for the consistent methods always helps to catch the attention of the end-users.


• Consider the touch aspect: In a majority of cases, mobile apps would be used by holding them in hand. Therefore, it would be good to consider the ergonomics and touch parameters. Just think of how the cellular device would be held in the hand and especially how the thumb would be positioned. That is the reason why a number of applications come with selectors and main menus at the bottom of the screen with content close to the screen's top. It is a great idea to make use of visual cues to reveal that a particular item is touchable or has been subject to touch.


• Keep in mind the various screen sizes: First of all it should be remembered that mobile interfaces are much smaller when compared to their desktop counterparts. So, while developing a mobile app, avoid interfaces that are suitable for bigger monitor screens and also keep away from loading great amount of information on a single screen. Given the same mobile platform, resolutions and screen sizes may also differ according to the device type. As a result, to develop an application that offer a consistent look and feel so far as the targeted devices are concerned, graphics as well as other user-interface elements should be scalable.


• Leave some thought for the battery: It is a proven fact that users avoid apps which take a toll on their phone battery. To ensure optimal use of battery, it is advisable to keep away from unnecessary animations and background tasks, as well as minimize the use of location services. Make sure that you are using location services that leverage GPS. Moreover, do not include background tasks until and unless they are an absolute necessity, because apps running in background usually consume large amounts of battery power.


• Customization for the end-user: It is crucial for a mobile app designer to keep the user in mind. Take into account the context within which the end-user will interact with the app. To reach effective customization, consider getting the creation tested by the least tech-savvy person you know. It is good to consider things like whether the font operates across manifold languages, if there are loads of white text against a dark background leading to poor readability, and so on.

A well-designed mobile app always makes a mark in the minds of the audience. Following the above-mentioned guidelines will definitely help organizations as well as developers come up with successful and attractive apps.

You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to speak to one of our expert mobile app developers, please reach out to us at Mindfire Solutions.

The Publisher Mobile Surge By The Numbers - A Report

The surge in the mobile devices and Smartphones is noticeable right from the year 2006, which was also held as the “the year of mobile”. However, for the prominent publishers, the present year 2013 is actually the mobile year with the numbers of non-desktop traffic showing a steady increase. As such, publishers realize the need to cater to the mobile traffic with greater intensity compared to what they did even a few years back.

A Comprehensive Report

Here is a comprehensive report on what the important publishers had to say regarding this particular surge along with the way this phenomenon influenced them.

• To begin with, BuzzFeed, one of the most recognized publishers, confirmed that 50% of the total traffic to their properties comes from the mobile users. The percentage of overall traffic from non-desktop users, which was only 31% in April last year, has almost tripled. The rapid growth of the mobile audience is obvious.
• Forbes, another important publisher, on the other hand, revealed that more than 35% of the visitors to the properties of Forbes came from the Smartphones along with other smart devices. The percentage was less than 25 even a year back, which again, recorded a significant surge.
• The non-desktop web traffic to Huffington Post showed an immense growth of 20% between just two months, July to September of the present year, 2013.
• Though not a publisher, the prominent video site, YouTube recorded about 41% of its total traffic coming from non-desktop users. The percentage, which was just 6 in 2011, effectively points out to the surge.
• SheKnows revealed a significant figure of 42% page views coming from users of mobile instead of desktops only. A growth rate of 56% year-over-year could be deduced from what the publisher had to say. A major portion of the traffic from non-desktop users comprised of people using tablets as well as Smartphone devices too.
• The Awl' sites have more than 30% of the traffic coming from tablets and phones, recording a 39% increase when compared to the same period last year.
• About 38% of the total page views of yet another publisher, Complex.com, came from mobile users. A 58% increase was noticeable when the statistics of the last year was considered.

Factors Contributing to this Immense Surge

While the above-mentioned reports point out sufficiently well to the surge in usage of mobile, let us look in details at the possible reasons behind this phenomenon.

Brands Like Apple are continuously on the lookout for introducing newer and more user-friendly technology. For instance, the version 7 of the iPhone operating system brought about a lot of changes and certainly increased opportunities for the device users as well as the publishers.

Mobile devices have significantly influenced the lives of business professionals and consumers. Today, it represents 15% of the total global internet traffic and needless to mention, the rate is consistently on the rise.

Apart from mobiles and Smartphones, tablets also play an important role in occupying the market. An increased use of tablets further leads to a growth of the non-desktop users and urge the publishers to devise strategies to serve the smart device users better.

Apps come up as yet another reason behind the growing usage of tablets and Smartphones. As such, the promotional efforts put by the publishers and the digital newsstands are also driving substantial growth in paid digital subscriptions. To top all these, advertisers are adapting to the shifting paradigm in consumption of content and driving funds from desktop to the mobile platforms. Consequently, by 2017, it is expected and estimated by the eMarketer that mobile will take up about 36% of the total digital ad spend.

You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to speak to one of our expert mobile app developers, please reach out to us at Mindfire Solutions.

7 Important Traits of a Great Mobile Learning App

With the growing popularity and increased use of the mobile hand held devices, these are being used for a number of purposes. These days, the devices are being implemented for delivering corporate and academic training, performance based applications, simulations- based learning as well as game- based learning solutions. Now, to execute these tasks with care and effectiveness, one needs to develop some excellent mobile learning applications.

So, what should be a great mobile learning app like or what must be the essential features of such a learning application? Here is a list of the 7 most important ones:

1. High Interactive Quotient

An ideal application should be such that interacts with the target audience in the best- possible manner. When it comes to a learning app, the content that it puts forward is of utmost importance and hence must incorporate the following features:

• It should be synthesized well
• It must be presented in an attractive and functional manner
• The content must be accurate while also being without any possible flaw
• It should be relevant to the extent of catering to the exact learning requirements as well as fulfilling the learning objectives.

High level of interactivity justifies the development of the app.

2. Easy and Hassle-Free to Modify and Personalize

Making the content interactive is not just enough. Modifying and adjusting it as per the needs of the learner is essential to ensure high level of engagement. The users should be able to personalize the app and this is particularly true for the gaming applications. Kids love apps that keep them engaged and help them acquire new knowledge. This new knowledge is often applied to real- life scenarios too.

3. Eligible of Prompting Positive Feedback

A learning app for a hand held device must have all those attributes that pave the way for positive feedback from the learners. Now, the app makers keep the essential areas of concern of the learners in mind while being in the design process of the application. An appropriate application is one that not only receives proper feedback but also makes the learners get rid of their doubts, if any.

4. Facilitates Skill Development

An ideal learning app should have features that allow the learners to develop their skills. Now, skill development, in this respect, means acquiring the tools as well as techniques that can be used to gather resources to solve particular problems. The apps must contain activities and elements that urge the users to engage in high- order thinking.

5. Inter-generational Aspects

This feature is incorporated by the gaming apps that are particularly meant for the children. These applications are made to include traits that involve scopes for the involvement of the parents too. This way, the apps are made to have a greater appeal on all.

6. Usability and Functionality

A mobile learning application should be functional more than anything else. Users must not only be able to use it properly but also perform the required tasks once they have gained enough expertise in using the app. In the design procedure of any kind of application, the memorability of the same, that is, how much the users remember it even though they are not using it for some time, is also taken into consideration.

7. Incorporation of Social Interactions

Apps, these days, facilitate social integration, as this allows learners to engage in social interaction. This is something they just love doing. An excellent application would definitely be one that keeps the users excited and motivated all the time, whether by enabling them to be a part of the community or by some other ways.

A mobile learning application, in short, must have a combination of all the above- mentioned features to lead to an overall satisfactory experience of the users cum learners.

You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to speak to one of our expert mobile app developers, please reach out to us at Mindfire Solutions.

5 Reasons Every Retailer Should Have a Mobile App

Mobile devices have become an integral part of the lifestyle and habits of modern people. Along with gathering information on various topics, most users also use their mobile devices to carry out a variety of transactions on the go. The growing popularity of mobile devices is also affecting the way traditional way of promoting and marketing products and services. The results of several surveys have highlighted how an increasing number of users are buying products or services using their mobile devices. Along with promoting products by targeting the most relevant customers, the app will further made it easier for a retailer to enable customers purchase the products in a quick and hassle-free way. So a retailer can always consider investing in retail app development to avail several benefits.

Why Mobile Applications have become Essential for Each Retailer?

1) Meet the Latest Trends in Shopping
The busy lifestyles of modern people do not allow them to visit several shops. So most people, nowadays, use their smartphones or tablets to gather information about a specific product, service or store. Similarly, people also love to purchase products or services by downloading the mobile apps launched by different retailers. According to Compete.com, “Almost half of people who own smartphones are becoming mobile shoppers. People don’t just shop on their phones because of the convenience of mobility; one of the survey results indicated that 74% of shoppers do mobile shopping at home. Around 30% of them do mobile shopping at work.” So a retailer can always meet the latest trends in user choice by launching a customized mobile app.

2) Promote Your Brand
Each retailer finds it a daunting challenge to make customers consistently aware of his brand. Some stores even spend extra funds to attract and engage customers. The retail mobile app enables a retailer to remind customers about his brand without putting any extra efforts and money. As the retail application will remain on their handheld devices, it will consistently remind users about the brand. Further, the app can be used as a medium to seduce customers by conveying additional product information. The app can further make it easier for the user to buy the product by displaying the retail outlet locations according to his address. At the same time, a retailer can use push notifications to remind customers about new products or services.

3) Share Information through Customers
Most people stay connected with their friends, family and coworkers through social media. It is also a common practice among modern customers to share information about their shopping. Along with sharing information about the products purchased by them, the users also share their shopping experience. So the mobile app can be used by the retailer as a medium to encourage customers to share his products. The customers can further post product reviews and ratings to make it easier for their friends to pick the right product and store. Also, the app can fetch information from popular review websites to help customers in making the right decision.

4) Carry out Digital Marketing Campaigns
Each store has to make and implement a comprehensive digital marketing strategy to promote its products by targeting the most relevant customers. Many retailers even customize their online promotional campaigns to target specific segment of customers. The retail mobile app will contribute towards optimizing digital marketing results. Along with sending catalogues and flyer to customers, the app will further enable retailers to attract them by offering promotional deals and coupons. Also, the digital marketing campaign can be carried out at a rapid pace by targeting the relevant customers.

5) Easy to Make Retail Mobile Applications
With more and more programmers switching to mobile application development, it has become easier for a store to build and launch its own app. A number of frameworks have further made it easier to build retail mobile applications using technologies like JavaScript, HTML5 and CSS. Further, the apps can be again customized to work seamlessly on major mobile platforms like iOS, Android and Windows. The apps can also be designed as a product catalog or shopping cart by integrating a set of simple features. Despite being simple and easy-to-use, a retail app can still impress users by conveying important information like products and prices.

The rapidly growing popularity of mobile shopping has encouraged many retailers to launch mobile applications. According to some reports, over 80% of the top retailers have already launched customized mobile apps. So a store can consider launching its own app to beat competition. At the same time, it can leave it competitors behind investing in retail mobile app development. Certified app developers from a top mobile app development company can help you build innovative apps for your retail business. Are you already thinking of an idea to implement via a mobile app? Look no further. Try us.

We provide mobile app development services. If you would like to speak to one of our expert mobile app developers, please reach out to us at Mindfire Solutions.

Are Your Mobile Apps Really Meeting Your Enterprise's Software Quality Standards?

With more and more users switching from their personal computers, it has become essential for companies to choose fresh and innovative options to suit the latest trends. As many reports have highlighted, a constant increase is noted in the number of people using mobile devices to access the web, obtain information, and stay connected with their loved ones.

So each company, nowadays, has to launch robust mobile apps to target the huge base on smartphone, tablet, and other mobile device users. Based on the needs and objectives of a business, it has options to launch specialized mobile apps to target its customers, employees or business partners. Along with the business-to-consumer (B2C) apps, a company can also launch the business-to-employee (B2E) or business-to-business (B2B) apps.

Regardless of the target audience, you have to ensure that the enterprise mobile app offers unique features while meeting the latest industry trends. In addition to the cost of developing and maintaining the app, you must concentrate on its quality and security features. While planning and developing the mobile app, it is important to consider certain points to ensure that it meets the software quality standards of your enterprise over a longer period of time.

Deciding the Right Mobile Platform

A modern user has options to choose from several mobile platforms. So a company has to design its mobile apps for a number of popular mobile operating systems. However, the mobile app development project may become more expensive and complex, as you have to use different programming languages and tools. Also, the apps must be developed and launched within a few weeks to beat the competitors. You must deploy individual teams to develop apps for each mobile platform, and meet higher quality standards.

Developing a Robust Mobile App

The mobile device users can choose from a wide range of free and paid apps. So they always look for high quality apps with advanced features and eye-catchy designs. As the enterprise app will represent your company, it becomes more important to choose the design and features that keep the users engaged and covert them into loyal customers. Along with launching the app, you must upgrade it on a regular basis to encourage the users to access the app frequently. You must remember that the user experience will have a direct impact on the growth, revenues and profits of your business.

Seamless Integration with the Back-end Systems

The popularity of a mobile app often depends on its seamless integration with the back-end database and systems. The integration also decides how information and content are delivered to the user. Your budget may not allow you to set up independent back-end databases and services for the mobile apps. So you must evaluate and modify your existing back-end system to work in sync with several mobile apps. It is also important to develop the right programmable interfaces that facilitate communication between the app and back-end systems. Also, the integration must be tested regularly to ensure a better and improved user experience.

Addressing the Privacy and Security Issues

The constant increase in the number of incidents related to mobile device frauds and scams has affected the popularity of mobile apps negatively. Many users, nowadays, are skeptical about installing new apps launched by comparatively unknown developers. Most of the operating systems are designed with advanced security features. Also, each app has to go through a comprehensive screening and reviewing process by the mobile platform owners. But you must address the privacy and security concerns of the users properly to gain the trust of the users, and convince them to download and access your mobile enterprise app regularly.

Overcoming Time and Budgetary Constraints

In comparison to traditional desktop applications, the mobile apps are developed within a shorter span of time. The mobile apps are required to be launched and developed within a few weeks. Also, the ongoing recessional phase of the economy has compelled many companies to develop mobile apps on a stipulated budget. So the team has to meet the schedules without compromising on the quality of the mobile app. It is also a good idea to manage the project through a manager who can manage software life cycles through dynamic and agile project management techniques.

If your company has prior experience in developing enterprise apps, the new mobile app can be developed without putting any extra time. But you must test each feature and specification of the app to ensure that it meets the high software quality standards of your organization.

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