Application development is essential for any organization to tap into the growing market as well as popularity. But it is just not enough to build up an app; it is just the beginning or rather the easy part. The app must be tested for user experience issues as well as bugs. For measuring those factors, certain metrics are essential. These metrics are known as KPIs or Key Performance Indicators which may differ for each organization. These factors help determine the success of an application. With so many mediums available, it may be hard to select the apt KPIs; to make the job easier, here are some common must-have KPIs that an organization should use almost compulsorily.
Usage- This is the most important factor for anyone who is downloading it. The user wants to get total value when he or she is using the app, irrespective of the fact whether the app is simply for time-kill or has a greater functionality like finding the location of a particular place or helping in your work. The problems faced by the user must be provided with a clear solution by the app in order to be successful. Otherwise, the user is simply going to uninstall it later on which is no good for your business in the long run.
Loading times- These apps are basically used by people who are on the go and are extremely busy; in this case time is of prime importance for them. So it’s no wonder that the app should be very efficient in loading when it is being used. Slow loading often leads to another app replacing it. It must be remembered that the attention span of users on mobile is extremely short, so according to studies, the apps should not take more than 3 seconds to load. Here the focus should be in incorporating just the necessary features so that the ultimate result is quick as well as efficient.
Downloads combined with traffic- This is an intriguing combination. The download counter is increased each time your app is installed by someone. Getting downloads, points out the effectiveness of all marketing as well as promotional efforts. But simply downloading is not enough as many people may download but then uninstall at a later stage. The traffic factor is equally important. The traffic figures will help you find out how useful your app is; high traffic indicates that the users are engaged and the app is useful to them.
App reviews- One KPI that is often ignored by many companies is application reviews which can prove to be a big mistake. There are several almost similar apps on the market which makes it hard to choose. Most people judge an app by its reviews and if they find any negativity as such they will simply move on to the next app on the list. So it helps if you listen to what the users are telling you- the good, bad and ugly of your app and make changes accordingly. This will ensure that the mobile user experience is enhanced, attracting more people.
Active users- These days, people download a whole bunch of apps but on a regular basis very few apps are used. The apps must be special so that the user is compelled to use it daily. Your target is to find out the audience which uses your apps on a daily basis so that you can target them effectively, creating an application that is more engaging. This will ultimately lead to better conversion rates in the future.
There are several KPIs that can be taken into consideration. But these are the top 5 that should not be avoided or forgotten at any cost. Sometimes, focusing on the simpler aspects will lead you to grasp the bigger picture. So instead of tracking a huge amount of data it is better to take some actual action towards improving the application as well as its user experience.
You can hire developers from top web application development companies in India who can help you accomplish your project within allocated budgets and time schedules.
We provide software development services. If you would like to hire offshore developers from us, we would be glad to assist you at Mindfire Solutions.
Usage- This is the most important factor for anyone who is downloading it. The user wants to get total value when he or she is using the app, irrespective of the fact whether the app is simply for time-kill or has a greater functionality like finding the location of a particular place or helping in your work. The problems faced by the user must be provided with a clear solution by the app in order to be successful. Otherwise, the user is simply going to uninstall it later on which is no good for your business in the long run.
Downloads combined with traffic- This is an intriguing combination. The download counter is increased each time your app is installed by someone. Getting downloads, points out the effectiveness of all marketing as well as promotional efforts. But simply downloading is not enough as many people may download but then uninstall at a later stage. The traffic factor is equally important. The traffic figures will help you find out how useful your app is; high traffic indicates that the users are engaged and the app is useful to them.
App reviews- One KPI that is often ignored by many companies is application reviews which can prove to be a big mistake. There are several almost similar apps on the market which makes it hard to choose. Most people judge an app by its reviews and if they find any negativity as such they will simply move on to the next app on the list. So it helps if you listen to what the users are telling you- the good, bad and ugly of your app and make changes accordingly. This will ensure that the mobile user experience is enhanced, attracting more people.
Active users- These days, people download a whole bunch of apps but on a regular basis very few apps are used. The apps must be special so that the user is compelled to use it daily. Your target is to find out the audience which uses your apps on a daily basis so that you can target them effectively, creating an application that is more engaging. This will ultimately lead to better conversion rates in the future.
There are several KPIs that can be taken into consideration. But these are the top 5 that should not be avoided or forgotten at any cost. Sometimes, focusing on the simpler aspects will lead you to grasp the bigger picture. So instead of tracking a huge amount of data it is better to take some actual action towards improving the application as well as its user experience.
You can hire developers from top web application development companies in India who can help you accomplish your project within allocated budgets and time schedules.
We provide software development services. If you would like to hire offshore developers from us, we would be glad to assist you at Mindfire Solutions.
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