09 September, 2014

Top 3 reasons to make websites accessible

When it comes to development as well as designing of web pages, the first and foremost factor that the designers and developers keep in mind is – accessibility. This is the most, if not the only fundamental objective behind designing web pages. When we mention the term, ‘accessibility’, this literally means making a particular site available or visible to anyone trying to look for the site to get information about any product or service. In simple terms the word, ‘accessibility’ means making the pages ‘public’. Now, the issue is not as simple as it looks. The main reason behind making the web pages accessible is not just making it available to anyone, but a combination of a number of other factors. Let us discuss the three most important reasons behind making the pages accessible.

Increases the number of audience or client base

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Often the terms, TAM or Total Accessible Market is used by the business heads or the marketers. They use this term to evaluate the extent of business opportunity that is associated with any action, service, or product. Technically speaking, the feasibility of a certain product or service is gauged in terms of TAM. In other words, sites that carry larger TAM are more likely to provide greater opportunity in terms of marketing.

This means more exposure of the web pages to people, which in turns lures more number of people to get interested in the product or service that is marketed by the pages in question. This understandably increases the sale of the product or service.

If more people are interested in a product, it is possible to sell more of that product. Hence, TAM has got a significant impact on the revenue generated at the end of the day. It is used for taking vital business decisions and is definitely one of the practical reasons behind making a page accessible.

Moreover, the techniques that are used for making an app or site accessible draw the attention of other users as well. Proper accessibility of the websites also helps mobile users, users having low-bandwidth connectivity, existing users, etc., when it comes to searching content or information on the search engines.

Provides noteworthy financial advantages, contributes in social benefits and improves lives
Another extremely significant as well as the most apparent reason behind making accessible websites or applications is that they attract more customers that include professionals, students, businessmen and people from other walks of life. That means they get more exposed to what is being offered, and get more familiar to the features they come up with. With more exposure, the probability of them availing the deliverables increases. This at the end of the day contributes to the social benefits and help to improve lives of people. Hence, there is an amount of social benefit attached with the accessibility of the site.

It helps to perform things legally as well as morally
When a site is open to all and is “accessible’ by anyone, the chances of malpractices or fraudulent activities get minimized. Hence, whenever a site is accessible it indirectly portrays a clean image about the company it is representing, and the produce the company is coming up with. At the end of the day, it again increases the client base and provides a realistic chance for the company of increasing the sale of its deliverables.

Therefore, it can well be said that there are multiple reasons behind making a particular site accessible. Whatever the reasons may be, all of them converge to a common factor at the end of the day. The principle reason behind making the site in question available to everyone is to increase its traffic and help increase in the sale of the deliverables it is offering. Such is the importance of accessibility of web pages that all the businesses spend a fair amount of money behind it.

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