Top 5 iPhone Apps of 2014 that has Boosted Marketing Efforts of Organizations

The huge popularity of mobile devices has completely transformed the marketing landscape for businesses. An organization has option to use several mobile apps to boost its marketing efforts. These iPhone apps make it easier for a business to promote its products or services, attract and interact with customers, keep them engaged, and retain them. At the same time, there are several innovative apps that help organizations in making marketing tools and data available to its marketing staff regardless o their current location. If you are looking for iPhone apps to boost your organization’s marketing efforts, it is time to have a look at some of the top applications of 2014 for marketers.

Top 5 Apps that Have Effectively Boosted an Organization’s Marketing Efforts

1) Signals by HubSpot

Nowadays, each business promotes its products and services by sending emails. To optimize the email marketing campaign, the managers need to understand the email habits of prospects. HubSpot has designed the Signals apps to make it easier for marketing managers to learn about the email habits of prospects. The iPhone app helps businesses in monitoring and tracking a prospect’s activities on emails, LinkedIn, HubSpot and Salesforce. It sends notification to the user each time an email is opened. Also, the user can know who opened the mail, the device it was opened on and IP address of the device. So an organization can use the app to optimize its email marketing campaign by knowing the email habits of prospects.

2) Google Apps
Google allows marketers to access an array of innovative apps on their iPhones. The Google Apps for iPhone includes Google app, Google Map, Google+, Hangout, Chrome, Gmail, YouTube and Google Drive. These apps make it easier for marketing professionals to stay connected with each other despite varying geographical locations. Further, they can use the apps to access key marketing data and information on the go. Each organization must encourage its marketing staff to install and use Google Apps for iPhone to effectuate the marketing efforts.

3) DropBox
As a hugely popular project file sharing application, DropBox does not need any introduction. The DropBox app for iPhone enables users to store, sync and share folders online through a straightforward interface. The users can store their document, photos and videos to their DropBox, and access the content from anywhere. The DropBox app makes it easier for marketing professionals to access the required information on the go. As most organizations, nowadays, work with remote and distributed marketing teams, the DropBox app will help the employees in sharing important files with their teammates and contacts.

4) UberConference
As the name of the app indicates, UberConference allows users to make visual conference calls on their iPhones. The iPhone app makes it easier for users to stay connected with their teammates, managers and head office through video conferencing regardless of their current location. It allows users to create instant visual conferences on the fly, while keeping track of the calls. The app further helps the user in understanding who is talking and who is on the call. The user can further record the conference for future reference. An organization must use the UberConference app for iPhone to facilitate coordination and interaction between members of remote marketing teams.

5) AnalyticsPro2
AnalyticsPro2 is redesigned with a new gesture based UI, new feature and new reports. It allows users to generate 61 reports organized into 8 sections, I.e., visitors, traffic source, content, goals, social, app tracking, e-commerce and summary. The updated graphing engine enables AnalyticsPro2 to enhance the reports with new graph styles and improved clarity. At the same time, the innovative data caching techniques help the app in loading the reports quickly without using extra bandwidth. Each organization needs the iPhone app to view the Google Analytics data in a faster, easier and engaging way.

On the whole, each organization has option to choose from loads of iPhone apps for marketers. That is why; a business must pick the right apps according to its marketing efforts. Along with picking the right iPhone apps for marketer, it is also important for the business to encourage its marketing people to use these applications on a regular basis.

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Features of iOS 7.1 that developers are talking about

The seventh generation iPod, iPhone and iPad operating system of Apple has received a major update through iOS 7.1 which has been code-named as Sochi. Some long overdue as well as much needed bug fixes have been provided. Not just that, several improved features also accompany it which have become quite a fodder for discussion amongst developers. In fact, it is claimed to be the fastest iOS to be introduced yet. Even iPhone 4’s normal performance has been improved greatly so that its users can hold on to their handsets for a little while longer. Some of the most talked about features are discussed here.

Absence of displaced background- The latest update by Apple has made it possible to disable parallex feature which gives motion on wallpaper and can be pretty annoying at times. However, despite disabling this feature, you need not eliminate the zooming animation feature while closing as well as opening of apps. For that you have to toggle off “Reduce Motion” in Settings under General under Accessibility options. Then from there you have to navigate to settings of wallpapers and brightness and tap Lock Screen Wallpaper. Perspective Zoom must be toggled off and pressed set.

Encouraging photography, enabling HDR auto- Previously there was a terrible bug which resulted in constant disabling of HDR every time you close the camera app. Now a new auto setting of HDR has been introduced to monitor the adjoining lighting conditions so that HDR can be enabled or disabled automatically. For enabling of this feature, the camera app must be opened and then you can tap HDR Off or HDR On. HDR Auto can be selected so that everything is taken care of automatically.

Comeback of button shapes option- With earlier versions, users could manipulate Button Shapes but there were complaints regarding the tap targets. With the new upgrade users can now include button shapes to text-only tap targets of the software. It is very simple to add button shapes. Toggle on Button Shapes by visiting Settings, under General under Accessibility tabs.

New and improved Siri- Siri, the virtual personal assistant now includes many enhancements which are much appreciated. The voice sounds calmer and more natural instead of the previous stilted tone. A great feature is the option to enable it when you want to speak to it. The home button can be held down when you want to begin talking; on releasing the home button you indicate that you have finished talking. This acts as an alternative to status quo of Siri which notices automatically when you are done talking.

Revamping of calendar app- There is some subtle revamping of the Calendar app through addition of new list toggle. Now on choosing the specific options, events taking place on varying days can be seen while still in month view. Apple now has added country-specific holidays for different countries. You do not have to look at an actual calendar to remind yourself of particular country holidays.

iTunes Radio- Now you are allowed to directly purchase albums according to the track playing currently through iTunes Radio with just the press of a button. Featured stations now have a search field and there is Repeat as well as Shuffle buttons in the music apps.

HFP Prompts supported- Now when you connect the iOS device to the entertainment system of your car through Bluetooth there will be an option called ‘Allow HFP Prompts’ which will enable the listening of other audio on the system; whenever there is new route information, it will drop in. Previously, you could only hear the directions given to you.

Recently, iOS 7.1.1 has been posted which is iOS 7.1’s minor update. This update has resulted in the fixing of another batch of minor problems with further improvements of performance. In fact, in this discussion we have excluded Car Play option since this is available only in select countries for the time-being.

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